So we’re going to treat our theater like a movie theater and have more fun with it.Īs long time creative weirdos, we feel that positive healthy change doesn’t have to be boring and artless. Why should unhealthy products be the only brands with “permission” to be loud, fun, and weird? And let's be honest, almost all marketing and branding is just theater. Most products in the health and wellness space are all marketed with “aspirational” fitness models and airbrushed celebrities. How? By taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands across energy drinks, beer, chips, and candy. We started Liquid Death with the totally evil plan to make people laugh and get more of them to drink more water more often.
It has multiple T-shirt and sweatshirt designs, socks, plush toys, hats, refrigerators, ski goggles, night lights, can coolers, face masks, posters and more.
The brand's e-commerce site is robust to say the least. Liquid Death is doing the smart thing by using its hype as a relatively new company to acquire cool status, thus becoming a brand that kids want to sport on a T-shirt. Chang's and countless others, brands are increasingly adding merchandise and apparel to their primary product offering. But no one is "just a company" anymore, really.Īs we've seen with Peloton, P.F. Liquid Death is, on the surface, just a water company. Liquid Death Mountain Water March 6, 2021 Available in our merch wormhole at /aNFk0j8lYT If you miss out you can preorder and reserve one for the second release in a few weeks. There’s less than 100 of these hoodies left. New Future Death merch collab with the artist Boss Dog.
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“They’re not clothing manufacturers, but I think it all goes hand in hand and not many CPG brands know how to really take advantage of that.” “Merch is a very serious part of our business, just like it is for Metallica or Travis Scott, or any of these huge artists where merch and apparel is a huge part of what they do, even though technically what they do is make music that people consume,” he said. And he likened the company's merchandise approach to musical artists releasing merch drops and capsule collections. Liquid Death Mountain Water March 23, 2021įounder and CEO Mike Cessario said that more than half of direct-to-consumer purchases in 2021 also included a product from Liquid Death's e-commerce store.
Less than 100 left of each color for this initial drop. Our new limited edition Black Death embroidered hat styles perfectly with white face-paint and bone necklaces. Like other beverage companies like Red Bull or Monster, Liquid Death is becoming a household name, and participating in events and sponsoring athletes like skateboarders pushes the brand even further.īlacker than black metal, deather than death metal, and just in time for spring. So, you have to assume the company is going big.Īccording to BevNet, Liquid Death's 2021 branded apparel sales passed $3 million, a huge increase from $700,000 the year before. Now, you might remember Liquid Death as the brand that came hot out of the gate with skateboards made using Tony Hawk's actual blood mixed into the screen printing ink. With that comes the need to market its new products, and Liquid Death says that merchandising and apparel will play a larger role in the company's strategy.
Liquid death water series#
Liquid Death, the company known for creating the most intimidating name possible for canned water, is using some of the $75 million it raised in Series C funding to create a new line of flavored waters.
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